Founder's Fireside Chat

Natalie Sabri | Dough Parlour

With over 15 years of experience in early childhood education, Natalie combines a deep belief in the power of play with a passion for creativity, wellness, and sustainable product innovation. She founded Dough Parlour to challenge the status quo of children’s play materials, reimagining something simple—modeling dough—into a non-toxic, eco-conscious alternative that is safe for little hands, gentle on the planet, and thoughtfully designed to support learning, sensory development, and overall well-being. Natalie's award-winning, patent-pending formulation has become a trusted choice for parents, educators, and retailers who care deeply about children’s health without compromising on joy or creativity.

Driven by the understanding that play is essential to cognitive, physical, and emotional development, her work sits at the intersection of education, product design, and purpose-led entrepreneurship. Natalie's mission is to inspire children to learn through play while building a values-driven brand that supports families, educators, and a healthier future for the next generation.

Dough Parlour is a visionary toy company dedicated to crafting premium, eco-friendly, and 100% non-toxic modeling dough that transcends the ordinary. With a patent-pending recipe, our luxuriously soft and squishy dough captivates children of all ages, offering a sensory experience like no other. Infused with nostalgically sweet and fruity scents such as Bubble Gum, Cotton Candy, and Strawberry, our dough engages multiple senses, fostering creativity and imaginative play. Each batch of dough is biodegradable and meticulously crafted from 100% food-grade ingredients, ensuring a safe and eco-conscious playtime for the little ones.

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