---
title: ffc_shirookali_ecosysteminformaticsinc
description: Join us for a Fireside Chat with Shirook Ali, Founder and CEO of Ecosystem Informatics Inc., to explore angel investing in a Canadian, woman-led startup.
---
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# Founder's Fireside Chat
IN PARTNERSHIP WITH [GUARDIAN CAPITAL ADVISORS](https://www.guardiancapital.com/privatewealth/gca/?_gl=1%2A13bsu2w%2A_up%2AMQ..%2A_ga%2AMTI5MzY3NDI0OC4xNzQzNDY2ODU4%2A_ga_9CNDMRNWYQ%2AMTc0MzQ2Njg1OC4xLjAuMTc0MzQ2Njg1OC4wLjAuMA..%2A_ga_EN7546XHPZ%2AMTc0MzQ2Njg1OC4xLjAuMTc0MzQ2Njg1OC4wLjAuMA..)
**August 2025 featured founder**
## Shirook Ali | Ecosystem Informatics Inc.
[Shirook Ali](https://www.linkedin.com/in/shirook-ali-97b15345/)is the Founder and CEO of [Ecosystem Informatics Inc. (ESI)](https://www.ecosinfo.ai/), an international environmental intelligence company serving governments and industrial sectors globally. With a PhD in Electrical Engineering and 34 patents, she brings deep technical and commercialization experience from her time at BlackBerry and McMaster University.
Since founding ESI, Shirook has scaled it from concept to revenue-generating deployments, delivering AI-powered air quality monitoring to meet the growing global demand for environmental compliance and ESG data. She is building a high-impact, high-growth company at the intersection of climate, data, and infrastructure.
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The 2025 editions of the FFC were sponsored by Guardian Capital Advisors.
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*WFW is not a fund and does not guarantee funding, nor does participating in our events ensure any investment outcome.*
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