An open letter to PM Mark Carney. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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WFW Women Funding Women

September 20th, 2026

 

Dear Women Funding Women Community,

 

Welcome to the September newsletter. As Canada prepares to make generational investments in infrastructure, technology, and key growth sectors, we are focused on an essential truth: Canada cannot reach its full economic potential without fully engaging women.

 

This month, we are highlighting major movement across our ecosystem aimed at ensuring women’s capital, leadership, and talent are central to the decisions shaping our nation's economic future.

 

An Open Letter to Prime Minister Mark Carney

Ahead of the Canada Investment Summit, an open letter was issued to Prime Minister Mark Carney, signed by prominent industry leaders across Canada—including our CEO, Dr. Sherry Shannon-Vanstone. The letter calls on the federal government to place women’s economic participation directly at the heart of Canada’s investment agenda.

 

As highlighted in our Be Bold Challenge, Canadian women are on track to control $4 trillion in assets by 2028—nearly double the $2.2 trillion held today. Yet, significant structural gaps remain:

  • Women account for just 15% of partners in Canadian venture capital firms.
  • Women hold only 20.5% of corporate board seats.
  • Companies with at least 30% female board representation yield 20% higher returns, yet female decision-makers remain vastly underrepresented in the sectors driving growth.

With the government aiming to catalyze $1 trillion in investment over the next five years, leaving this economic capacity on the sidelines is an opportunity Canada cannot afford to miss. The signatories are challenging the government to establish clear, measurable goals over the next year to systematically track and expand women’s leadership across all growth sectors.

👉 Read the Full Open Letter Here

 

Connecting at the Canada Investment Summit

Following a high-level ecosystem roundtable on Women, Capital, and Canada’s Economic Future, momentum continued to build ahead of Summit week.

 

On Sunday, September 13th, a small reception was hosted by The Power Shift with the Honourable Mélanie Joly, Minister of Industry, just prior to the official opening of the Canada Investment Summit. The gathering brought together key leaders who have been driving this conversation to connect directly with Minister Joly, and each other ahead of the Summit.

The Honourable Mélanie Joly, speaks into a microphone and addresses a room of attendees at a reception for the roundtable on Women, Capital, and Canada's Economic Future.

Pictured: The Honourable Mélanie Joly, addresses a room of attendees at a reception for the roundtable on Women, Capital, and Canada's Economic Future. 

Photo credit: Jenna Muirhead

Ecosystem Spotlight: SheBoot Alumnae Surpass $60M Investment Milestone

Huge congratulations to our ecosystem partner SheBoot on achieving a major milestone: their program alumnae have now officially raised over $60 million in capital. Since 2020, an initial $2 million in angel funding through SheBoot has catalyzed more than 30 times that amount in follow-on investment, proving the massive economic impact of backing women entrepreneurs.

 

As they celebrate this track record, SheBoot is also welcoming 15 exceptional tech startups into their 7th national cohort to participate in their fall investment-readiness bootcamp.

👉 Read the Full Press Release

 

The Advantage Point: "Is that startup really ready to scale? An investor's diligence checklist"

Separating a compelling vision from operational readiness is one of the hardest parts of Seed-stage investing. In this month’s Advantage Point column, we break down an investor's Seed-stage diligence checklist—from commercial contracts and governance to compliance by design and multi-jurisdiction hiring rules. Read the full column below to discover how evaluating these six crucial operational fundamentals can help identify startups built for sustainable, long-term scale.

 

📣 We want to hear from you 

We want to ensure our legal workshops are hitting the mark for you. We need your input to help shape our next legal webinar. 
 
Please take 60 seconds to answer two short questions regarding your experience and what you want to learn next. Visit the poll here. 

Join us as we continue to Be Bold, together,

Lara, Deborah & Sherry

Co-founders, Women Funding Women

 

PS: Our mission thrives on collective action. Is there someone in your network who would benefit from the resources in this newsletter? Share this email with them to help expand our mission. 

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NEW ISSUE

 

Rebeca Kacaba 

 

Our latest edition features an exclusive article with Rebecca Kacaba, Co-founder and CEO of DealMaker.

 

Read more

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NEW ISSUE

 

Risk Tolerance Vs Risk Capacity

 

In this latest issue, we explore how women approach and evaluate risk, particularly within angel investing. 

 

Read more

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Natalie Sabri
 

Learn more about the Founder and CEO of Dough Parlour and her current round of fundraising. 

 

Email info@womenfundingwomen.ca to request the recording 

 

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Is that startup really ready to scale? An investor's diligence checklist

 

One of the challenges of investing in Seed-stage companies is separating a compelling vision from operational readiness. Founders are understandably focused on product development, customer acquisition and growth. But experienced investors know that value creation and risk management go hand in hand.

 

The strongest companies are not necessarily the ones with every process fully built out. Rather, they are the ones that have thought ahead, put foundational systems in place, and understand where risk may emerge as they scale.

 

Investors often focus on market opportunity, product differentiation, and team quality. Yet many of the issues that derail future financings, acquisitions, or growth plans stem from overlooked operational fundamentals. Here are some of the key areas founders should have in place, and investors should examine, as part of a Seed-stage diligence review.

 

     1. Investor communications and governance

Once a company raises outside capital, its responsibilities change. Founders are no longer managing only employees and customers. They are also managing investor relationships. Investors should ask:

  • Does the company have a regular investor update process?
  • Are reporting expectations clearly established?
  • Is the cap table clean and well managed?
  • Are financial systems sufficient to support future reporting requirements?

Companies that establish disciplined communication practices early often build stronger investor trust and avoid surprises. Likewise, a well-maintained cap table becomes increasingly important as additional financing rounds, option grants, and potential exits come into play.

 

A founder who can quickly produce accurate shareholder, financial, and governance information is demonstrating operational maturity that investors value highly.

 

     2. Commercial contracts that reflect the business

Customer contracts may seem like a legal detail, but they are often a window into how thoughtfully a company is being built.

 

A common red flag in diligence is the overreliance on generic templates that do not accurately reflect the company's business model, products, or risk profile.

Investors should consider:

  • Are customer agreements professionally drafted?
  • Do contracts align with how the product is actually sold and delivered?
  • Is there consistency across customer relationships?
  • Can the company scale without renegotiating every deal?

Well-constructed commercial agreements do more than reduce legal risk. They help create a professional customer experience, support efficient sales processes, and demonstrate that management is thinking strategically about growth.

 

In many cases, a company's contracts are among the earliest indicators of whether it is building for long-term scale or simply reacting to immediate opportunities.

 

     3. Compliance by design, not as an afterthought

As AI, data, and digital platforms become central to more business models, compliance is no longer something companies can postpone until later stages.

Investors should pay particular attention to:

  • Privacy policies and governance practices
  • Data collection and usage rights
  • Security procedures
  • Industry-specific regulatory requirements

This is especially important for companies operating in regulated sec

tors such as healthcare, financial services, or AI-enabled applications.

The most investable companies demonstrate what many experts call "compliance by design." They have considered privacy, security, and regulatory obligations from the outset and have incorporated those considerations into product development and operations.

 

Investors should view this as a positive signal of management quality and scalability.

     

     4. Employment agreements: the unsung value protector

For Canadian startups, few diligence issues create more unexpected liabilities than poorly managed employment relationships.

 

Founders often underestimate the significance of employment agreements, yet these documents can dramatically impact future costs and legal exposure.

 

Questions investors should ask include:

  • Does every employee have a signed employment agreement?
  • Were agreements executed before employment began?
  • Are agreements compliant with the provinces where employees work?
  • Have equity compensation arrangements been properly documented?

Early-stage companies frequently defer these details, only to discover during a financing or acquisition process that employment obligations are larger than expected.

 

Strong employment documentation protects not only the company but also investor capital by reducing the likelihood of costly disputes, settlements, and diligence delays.

 

     5. Multi-jurisdiction hiring readiness

Many startups attract talent across Canada, but hiring across provinces creates legal complexity that founders may not fully appreciate.

 

As companies grow, investors should understand:

  • Where employees are located
  • Whether employment practices are adapted for each jurisdiction
  • Whether provincial compliance requirements are being monitored

Québec deserves particular attention. Employment standards, language requirements, and workplace protections differ significantly from those in other provinces. Companies planning significant growth in Québec should have a clear strategy for managing those obligations.

 

A founder's understanding of jurisdictional requirements often reflects their broader readiness to manage operational complexity as the business scales.

 

     6. Workplace policies matter more than founders think

One of the most overlooked diligence items at the Seed stage is workplace policy infrastructure.

 

Investors should look for:

  • Workplace violence and harassment policies
  • Clear reporting procedures
  • Investigation protocols
  • Employee training and documentation

These policies are not merely compliance exercises. They help protect culture, reduce legal exposure, and provide mechanisms for resolving issues before they become significant business risks.

 

In today's environment, workplace culture and governance have become increasingly important components of enterprise value. Weaknesses in this area can create reputational, operational, and financial consequences that far exceed the cost of implementing proper policies.

 

The bigger picture

Ultimately, Seed-stage diligence is about more than identifying revenue growth and product-market fit. It is about evaluating whether a company is building the infrastructure necessary to support future growth.

 

When founders invest early in governance, contracts, employment practices, privacy compliance, and workplace policies, they are not simply checking legal boxes. They are creating conditions for faster scaling, smoother financings, stronger acquisitions, and fewer costly surprises.

 

For investors, these areas provide valuable insight into management quality and execution discipline. And for founders seeking capital, demonstrating readiness in these areas can be just as powerful as presenting a compelling growth story.

 

After all, the best investments are not only companies with great ideas. They are companies prepared to turn those ideas into sustainable, scalable businesses.


Watch our webinar on this topic to learn more as partners Michael Grantmyre, Emerging and High Growth Companies Group, Steven Dickie, Employment and Labour Group, and Simon Hodgett, Technology Group, unpack Seed-stage priorities and download this helpful handout.

 

Osler is Canada’s leading law firm for emerging and high growth companies and venture capital, offering unmatched experience across the full client lifecycle, from inception to exit. With the largest dedicated team and the highest volume of clients and transactions, no other firm offers the depth of insight and expertise that Osler brings to the table. Visit our Emerging and High Growth Companies expertise page or contact one of our lawyers for more information.

Events and Resources

LiONS LAIR Pitch Competition & Gala | Innovation Factory

Oakville, September 24th, 2026

 

Connect with 350+ industry leaders, investors, entrepreneurs, and experts shaping the future of business and innovation. Watch the Top Innovators Pitch LIVE: Experience the thrill as our finalists go head-to-head on stage, vying for cash prizes.
Enjoy an Evening of Celebration: Enjoy dinner, drinks, and networking opportunities in an energetic and celebratory atmosphere.

 

Buy Tickets

Invest Together in Femtech | Spring

Fall 2026

 

Invest Together in Femtech connects seed-stage Canadian femtech ventures with accredited impact investors for an impact investment prize of up to $100K.

Our new format enables you to choose how you want to participate. 

 

Learn More

 

Invest Together in Femtech: Understanding the Opportunity | Spring

Across Canada, Fall 2026

 

Join Spring for an engaging session on the Femtech investment landscape, the opportunities emerging across women’s health, and what investors should know when considering companies in the space.

 

Montreal | Ottawa | Toronto | Vancouver | Calgary

Scale Ready | Spring

Fall 2026

 

We’re leveraging our track record of catalyzing nearly $100M in impact investment to help Canadian impact ventures get the capital they need to unlock growth. Scale Ready is customized to your company’s stage and goals, providing you with tailored access to experts with deep knowledge of your stage, sector and challenges.

 

Learn More

The Backstage Dinner Series | I Am Unbreakable®

Toronto, October 5th, 2026

 

An exclusive executive dining experience where exceptional leaders come together to build relationships that create lasting impact. each dinner is thoughtfully curated to bring together executives, board directors, investors, entrepreneurs, innovators, and influential women leaders in an atmosphere designed for genuine connection, meaningful conversation, and strategic collaboration.

 

Learn More

The Power of the Pitch™ | I Am Unbreakable®

Toronto, October 26th, 2026

 

This premier leadership and pitch experience connects ambitious women founders with venture capitalists, angel investors, corporate leaders, strategic partners, media personalities, mentors, and accomplished entrepreneurs who understand the value of investing in women-led businesses. 

 

Learn More

Spring 2027 Accelerator | Techstar

Applications close November 18th, 2026

 

Applications for Techstars' Spring 2027 accelerators are officially open. If you are ready to take the next step with your company, we provide the capital, mentorship, and network to help you build it.

 

Learn More

Pathway to Silicon Valley 2026 | Connections Silicon Valley

San Francisco, November 30th - December 2nd, 2026

 

Pathway to Silicon Valley is a high-impact program for female founders preparing for U.S. expansion, investor engagement, and strategic growth. The experience includes: 2 months of prep, 3 immersive days in Silicon Valley, curated access to investors, operators, and ecosystem leaders and Post-program support and resources. Applications open in September. Ahead of that, four Discover Pathway sessions — 30 minutes, live, no obligation. Best suited to women-led companies with traction that are already investing in U.S. growth.

 

Register for a session

Download the guidebook

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